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Luke Rheney
Associate
In the Associate role, Luke contributes across a wide range of project functions. Among other responsibilities, we rely on Luke to communicate with clients, manage participant outreach campaigns, drive insight through analysis / synthesis, build reports, and help communicate findings to clients. Luke graduated from UNC-Chapel Hill, where he studied Advertising and Public Relations with a minor in History.
What drives / motivates you?
“What drives and motivates me is the constant opportunity to improve and build on my skills and knowledge base. Whether that be gaining new knowledge about an industry, improving my analytical and processing capabilities, or honing the intrapersonal skills that factor into the research we do here, there's always something you can be improving.”
Hometown
Asheville, NC
Year joined
2025
Favorites
- Avid sports fan and love to watch/play pretty much anything
- Hiking
- Skiing
